https://www.youtube.com/watch?v=2btguTTywi0 Apple’s latest ad for the iPhone 12 shows us in a funny way just how scary technology can be. In the ad, a guy orders a cup of coffee from an app on his iPhone, then as he’s leaving the coffee shop, the server jumps over the counter and follows him out of the store. As he goes through his day, the iPhone user picks up people everywhere he goes – his bank, the drug store, even his home. When he sits down on his couch at the end of his day, there is a huge crowd of people with him that he has “picked up” throughout his day. Apple closes the ad by showing us how the iPhone 12 allows us to limit who tracks our data. We don’t think a whole lot about privacy (at least I don’t) when we Venmo a friend to pay our portion of a meal we shared, order a new pair of jeans from our favorite store’s website, or download a movie to watch on a plane ride. Think about it – companies now know who you ate dinner with ...